
How Big Business learned to buy influence and push its agenda
With the emergence of mass media in the 1960s, all the intermediary bodies and political machines that used to structure our democracies lost their political sway. The rise of individualism inspired tremendous fear in business leaders who sought ways to make do with the situation. They soon learned that in the age of mass media they could frame the debate with a lot of money. Thus Big Business used media and ideology to defeat the embedded liberalism of the past.
DISCOVER HOW Big Business used culture wars to advance its interests
FIND OUT about corporate America’s masterplan to defeat liberalism
How the networked democracy is changing the game
In the 1990s liberals learned to fight back: the pro-business agenda of the New Democrats and the New Labour was designed to neutralize the power of the conservative machine. But the advent of networks changed the rules. A multitude of connected voters is regaining influence at the expens…